Insider Cloud Mode (Actions)

Destination Info
Partner Owned
  • This integration is partner owned. Please reach out to the partner's support for any issues.

Additional versions of this destination are available

This page is about the Insider Cloud Mode (Actions). See below for information about other versions of the Insider destination:

Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel. Insider GMP helps marketers deliver personalized journeys across the web, mobile web, mobile apps, messaging, email, and ad channels using unified data.

This destination is maintained by Insider. For any issues with the destination, contact the Insider Support team.

Benefits of Insider (Actions) vs Insider Classic

Insider (Actions) provides the following benefits over the classic Insider destination:

  • Adjustable Mappings: By using Insider (Actions), you can map your events and attributes to Insider events and attributes, and easily adjust as needed.
  • Data Consistency: Pre-Built Mappings can help you to integrate Insider faster and ensure data consistency between Insider and Segment.

Getting started

  1. From the Segment web app, click Catalog, then click Destinations.

  2. Find the Destinations Actions item in the left navigation, and click it.

  3. Click Configure Insider.

  4. Select an existing Source to connect to Insider Cloud Mode (Actions) and click Next.

  5. Give your destination a name and click Create destination.

  6. On the settings page for your destination, add the following settings:

  7. Enable your destination and click Save.

Destination Settings

Setting Description
Account Name Required.

You can get your Account Name via Insider Inone Panel > Settings > Inone Settings > Account Preferences.

API Key Required.

You can get your API Key via Insider Inone Panel > Settings > Preferences > Integration Settings

Available Presets

Insider Cloud Mode (Actions) has the following presets:

Preset Name Trigger Default Action
Create or Update a User Profile Event type = "identify"
Create or Update a User Profile

Available Actions

Build your own Mappings. Combine supported triggers with the following Insider Cloud Mode-supported actions:

Mapping limits per destination

Individual destination instances have support a maximum of 50 mappings.

Product List Viewed Event

Record Product List View Event to Insider

Product List Viewed Event is a Cloud action. The default Trigger is: type = "track" and event = "Product List Viewed"

Click to show / hide fields

Field Description
Treat Email as Identifier Type: BOOLEAN

If true, Email will be sent as identifier to Insider.

Treat Phone Number as Identifier Type: BOOLEAN

If true, Phone Number will be sent as identifier to Insider

Append Array Fields Type: BOOLEAN

If enabled, new data for array fields will be appended to the existing values in Insider.

UUID Type: STRING

User’s unique identifier. The UUID string is used as identifier when sending data to Insider. UUID is required if the Anonymous Id field is empty.

Anonymous Id Type: STRING

An Anonymous Identifier. The Anonymous Id string is used as identifier when sending data to Insider. Anonymous Id is required if the UUID field is empty.

Custom Identifiers Type: OBJECT

You can select your custom identifiers for the event.

Timestamp* Type: DATETIME

When the event occurred

Event Parameters Type: OBJECT

Event Parameters store information about an event.

User Properties Type: OBJECT

User Properties defines all the details about a user.

Enable Batching? Type: BOOLEAN

When enabled, Segment will send events in batches.

Create or Update a User Profile

Action used to update a User’s attribute in Insider InOne.

Create or Update a User Profile is a Cloud action. The default Trigger is: type = "identify"

Click to show / hide fields

Field Description
Treat Email as Identifier Type: BOOLEAN

If true, Email will be sent as identifier to Insider.

Treat Phone Number as Identifier Type: BOOLEAN

If true, Phone Number will be sent as identifier to Insider

Append Array Fields Type: BOOLEAN

If enabled, new data for array fields will be appended to the existing values in Insider.

Age Type: NUMBER

Age of a user.

Birthday Type: STRING

User’s birthday

Email Type: STRING

Email address of a user.

First Name Type: STRING

First name of a user.

Gender Type: STRING

Gender of a user.

Last Name Type: STRING

Last name of a user.

Phone Number Type: STRING

User’s phone number in E.164 format (e.g. +6598765432), can be used as an identifier.

UUID Type: STRING

User’s unique identifier. The UUID string is used as identifier when sending data to Insider. UUID is required if the Anonymous Id field is empty.

Anonymous Id Type: STRING

An Anonymous Identifier. The Anonymous Id string is used as identifier when sending data to Insider. Anonymous Id is required if the UUID field is empty.

Custom Identifiers Type: OBJECT

You can select you custom identifiers for the event.

City Type: STRING

City

Country Type: STRING

Country

GDPR Opt-in Type: BOOLEAN

GDPR opt-in.

Email Opt-in Type: BOOLEAN

Email opt-in.

SMS Opt-in Type: BOOLEAN

SMS opt-in.

Whatsapp Opt-in Type: BOOLEAN

Whatsapp opt-in.

Language Type: STRING

The user’s preferred language.

Other Properties Type: OBJECT

The user’s additional information.

Enable Batching? Type: BOOLEAN

When enabled, Segment will send events in batches.

User Registered Event

Record User Registered Event to Insider

User Registered Event is a Cloud action. The default Trigger is: type = "track" and event = "User Registered"

Click to show / hide fields

Field Description
Treat Email as Identifier Type: BOOLEAN

If true, Email will be sent as identifier to Insider.

Treat Phone Number as Identifier Type: BOOLEAN

If true, Phone Number will be sent as identifier to Insider

Append Array Fields Type: BOOLEAN

If enabled, new data for array fields will be appended to the existing values in Insider.

UUID Type: STRING

User’s unique identifier. The UUID string is used as identifier when sending data to Insider. UUID is required if the Anonymous Id field is empty.

Anonymous Id Type: STRING

An Anonymous Identifier. The Anonymous Id string is used as identifier when sending data to Insider. Anonymous Id is required if the UUID field is empty.

Custom Identifiers Type: OBJECT

You can select your custom identifiers for the event.

Timestamp* Type: DATETIME

When the event occurred

User Properties Type: OBJECT

User Properties defines all the details about a user.

Enable Batching? Type: BOOLEAN

When enabled, Segment will send events in batches.

Cart Viewed Event

Record Cart Viewed Event to Insider

Cart Viewed Event is a Cloud action. The default Trigger is: type = "track" and event = "Cart Viewed"

Click to show / hide fields

Field Description
Treat Email as Identifier Type: BOOLEAN

If true, Email will be sent as identifier to Insider.

Treat Phone Number as Identifier Type: BOOLEAN

If true, Phone Number will be sent as identifier to Insider

Append Array Fields Type: BOOLEAN

If enabled, new data for array fields will be appended to the existing values in Insider.

UUID Type: STRING

User’s unique identifier. The UUID string is used as identifier when sending data to Insider. UUID is required if the Anonymous Id field is empty.

Anonymous Id Type: STRING

An Anonymous Identifier. The Anonymous Id string is used as identifier when sending data to Insider. Anonymous Id is required if the UUID field is empty.

Custom Identifiers Type: OBJECT

You can select your custom identifiers for the event.

Timestamp* Type: DATETIME

When the event occurred

Event Parameters Type: OBJECT

Event Parameters store information about an event.

Products Type: OBJECT

Product details for the given event.

User Properties Type: OBJECT

User Properties defines all the details about a user.

Enable Batching? Type: BOOLEAN

When enabled, Segment will send events in batches.

Product Removed Event

Record Product Removed Event to Insider

Product Removed Event is a Cloud action. The default Trigger is: type = "track" and event = "Product Removed"

Click to show / hide fields

Field Description
Treat Email as Identifier Type: BOOLEAN

If true, Email will be sent as identifier to Insider.

Treat Phone Number as Identifier Type: BOOLEAN

If true, Phone Number will be sent as identifier to Insider

Append Array Fields Type: BOOLEAN

If enabled, new data for array fields will be appended to the existing values in Insider.

UUID Type: STRING

User’s unique identifier. The UUID string is used as identifier when sending data to Insider. UUID is required if the Anonymous Id field is empty.

Anonymous Id Type: STRING

An Anonymous Identifier. The Anonymous Id string is used as identifier when sending data to Insider. Anonymous Id is required if the UUID field is empty.

Custom Identifiers Type: OBJECT

You can select your custom identifiers for the event.

Timestamp* Type: DATETIME

When the event occurred

Event Parameters Type: OBJECT

Event Parameters store information about an event.

User Properties Type: OBJECT

User Properties defines all the details about a user.

Enable Batching? Type: BOOLEAN

When enabled, Segment will send events in batches.

Checkout Event

Record Checkout Events to Insider

Checkout Event is a Cloud action. The default Trigger is: type = "track" and (event = "Checkout Started" or event = "Checkout Step Viewed")

Click to show / hide fields

Field Description
Treat Email as Identifier Type: BOOLEAN

If true, Email will be sent as identifier to Insider.

Treat Phone Number as Identifier Type: BOOLEAN

If true, Phone Number will be sent as identifier to Insider

Append Array Fields Type: BOOLEAN

If enabled, new data for array fields will be appended to the existing values in Insider.

UUID Type: STRING

User’s unique identifier. The UUID string is used as identifier when sending data to Insider. UUID is required if the Anonymous Id field is empty.

Anonymous Id Type: STRING

An Anonymous Identifier. The Anonymous Id string is used as identifier when sending data to Insider. Anonymous Id is required if the UUID field is empty.

Custom Identifiers Type: OBJECT

You can select your custom identifiers for the event.

Timestamp* Type: DATETIME

When the event occurred

Event Parameters Type: OBJECT

Event Parameters store information about an event.

Products Type: OBJECT

Product details for the given event.

User Properties Type: OBJECT

User Properties defines all the details about a user.

Enable Batching? Type: BOOLEAN

When enabled, Segment will send events in batches.

Product Viewed Event

Record Product View Event to Insider

Product Viewed Event is a Cloud action. The default Trigger is: type = "track" and event = "Product Viewed"

Click to show / hide fields

Field Description
Treat Email as Identifier Type: BOOLEAN

If true, Email will be sent as identifier to Insider.

Treat Phone Number as Identifier Type: BOOLEAN

If true, Phone Number will be sent as identifier to Insider

Append Array Fields Type: BOOLEAN

If enabled, new data for array fields will be appended to the existing values in Insider.

UUID Type: STRING

User’s unique identifier. The UUID string is used as identifier when sending data to Insider. UUID is required if the Anonymous Id field is empty.

Anonymous Id Type: STRING

An Anonymous Identifier. The Anonymous Id string is used as identifier when sending data to Insider. Anonymous Id is required if the UUID field is empty.

Custom Identifiers Type: OBJECT

You can select your custom identifiers for the event.

Timestamp* Type: DATETIME

When the event occurred

Event Parameters Type: OBJECT

Event Parameters store information about an event.

User Properties Type: OBJECT

User Properties defines all the details about a user.

Enable Batching? Type: BOOLEAN

When enabled, Segment will send events in batches.

Track Event

Record custom event to Insider

Track Event is a Cloud action. The default Trigger is: type = "track"

Click to show / hide fields

Field Description
Treat Email as Identifier Type: BOOLEAN

If true, Email will be sent as identifier to Insider.

Treat Phone Number as Identifier Type: BOOLEAN

If true, Phone Number will be sent as identifier to Insider

Append Array Fields Type: BOOLEAN

If enabled, new data for array fields will be appended to the existing values in Insider.

UUID Type: STRING

User’s unique identifier. The UUID string is used as identifier when sending data to Insider. UUID is required if the Anonymous Id field is empty.

Anonymous Id Type: STRING

An Anonymous Identifier. The Anonymous Id string is used as identifier when sending data to Insider. Anonymous Id is required if the UUID field is empty.

Custom Identifiers Type: OBJECT

You can select your custom identifiers for the event.

Event Name* Type: STRING

The event name

Timestamp* Type: DATETIME

When the event occurred

Event Parameters Type: OBJECT

Event Parameters store information about an event.

Products Type: OBJECT

Product details for the given event.

User Properties Type: OBJECT

User Properties defines all the details about a user.

Enable Batching? Type: BOOLEAN

When enabled, Segment will send events in batches.

Product Added Event

Record Product Added Event to Insider

Product Added Event is a Cloud action. The default Trigger is: type = "track" and event = "Product Added"

Click to show / hide fields

Field Description
Treat Email as Identifier Type: BOOLEAN

If true, Email will be sent as identifier to Insider.

Treat Phone Number as Identifier Type: BOOLEAN

If true, Phone Number will be sent as identifier to Insider

Append Array Fields Type: BOOLEAN

If enabled, new data for array fields will be appended to the existing values in Insider.

UUID Type: STRING

User’s unique identifier. The UUID string is used as identifier when sending data to Insider. UUID is required if the Anonymous Id field is empty.

Anonymous Id Type: STRING

An Anonymous Identifier. The Anonymous Id string is used as identifier when sending data to Insider. Anonymous Id is required if the UUID field is empty.

Custom Identifiers Type: OBJECT

You can select your custom identifiers for the event.

Timestamp* Type: DATETIME

When the event occurred

Event Parameters Type: OBJECT

Event Parameters store information about an event.

User Properties Type: OBJECT

User Properties defines all the details about a user.

Enable Batching? Type: BOOLEAN

When enabled, Segment will send events in batches.

Order Completed Event

Record Order Completed Event to Insider

Order Completed Event is a Cloud action. The default Trigger is: type = "track" and event = "Order Completed"

Click to show / hide fields

Field Description
Treat Email as Identifier Type: BOOLEAN

If true, Email will be sent as identifier to Insider.

Treat Phone Number as Identifier Type: BOOLEAN

If true, Phone Number will be sent as identifier to Insider

Append Array Fields Type: BOOLEAN

If enabled, new data for array fields will be appended to the existing values in Insider.

UUID Type: STRING

User’s unique identifier. The UUID string is used as identifier when sending data to Insider. UUID is required if the Anonymous Id field is empty.

Anonymous Id Type: STRING

An Anonymous Identifier. The Anonymous Id string is used as identifier when sending data to Insider. Anonymous Id is required if the UUID field is empty.

Custom Identifiers Type: OBJECT

You can select your custom identifiers for the event.

Timestamp* Type: DATETIME

When the event occurred

Event Parameters Type: OBJECT

Event Parameters store information about an event.

Products Type: OBJECT

Product details for the given event.

User Properties Type: OBJECT

User Properties defines all the details about a user.

Enable Batching? Type: BOOLEAN

When enabled, Segment will send events in batches.

Migration from the classic Insider destination

If you’re already using Insider (Classic) Destination, you’re not expected to have breaking changes when upgrading to the Insider (Actions) destination. You can configure the new Actions mode destination and connect it to the same source(s) as the Classic destination and manually verify it before fully switching over.

Engage

You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Real-time to batch destination sync frequency

Real-time audience syncs to Insider Cloud Mode (Actions) may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
Account Name
(required)
string. You can get your Account Name via Insider Inone Panel > Settings > Inone Settings > Account Preferences.
API Key
(required)
password. You can get your API Key via Insider Inone Panel > Settings > Preferences > Integration Settings

This page was last modified: 06 Dec 2023



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