Wisepops Destination

Wisepops offers an end-to-end platform to help all types of online brands deliver a personalized experience to their visitors through multiple formats: popups, bars, embeds and notifications feed. Wisepops powers 2,000 brands in 53 countries and delivers 2 billion personalized onsite messages each year to convert visitors into loyal customers.

When you use the Wisepops destination, Segment loads Wisepops on your website for you. With no development, you can target your users based on their traits or events, display personalized messages, and track the revenue generated by your campaigns.

Getting started

1. From the Segment web app, click Catalog, then click Destinations.
2. Find the Wisepops item in the catalog, and click it.
3. Click Configure Wisepops.
4. Select an existing Source to connect to Wisepops.
5. Give the destination a name.
6. In the Basic Settings page, enter your Website Identifier. It can be found in your Wisepops setup code. It’s the bolded string that’s 10 characters long.
7. Toggle Enable Destination and click Save Changes.

Default Mapping

The Wisepops destination comes with mapping presets. You can adjust each default mapping by going to the Mapping tab of the destination in the Segment web app.

Set User Traits as Custom Properties

By default, when you identify a user, their traits are set as custom properties. A great use case is to display the user first name in your campaign:

Set Group Traits as Custom Properties

By default, when you identify a group, its traits are set as custom properties in a nested object group. You must use the prefix group. when you refer to a group trait in Wisepops. For example, you can target the users of groups subscribed to your “Premium” plan:

Track Event

By default, when you track an event, Segment sends a custom event to Wisepops. To show a campaign when a custom event is emitted, enter the event name as the campaign trigger. For example, you can display a popup when a product is added to the cart:

Track Goal

The Track Goal action is not mapped by default. You can enable it to track goal completion and revenue on Wisepops.

To track a JavaScript goal using Segment:

1. Create your JavaScript goal in Wisepops.
2. Copy the goal identifier. It is a 32-character string visible after the goal is created:
3. In Segment, create a new mapping with the action Track Goal.
4. In the first section, configure when the goal should be tracked.
5. In the third section, paste the goal identifier, without quotes, into the Goal Identifier field.
6. Save the new mapping.

Track Page

By default, when you track a page, Segment sends a page view to Wisepops. This mapping is required for Wisepops to display campaigns at page change.

Destination Settings

Available Presets

Wisepops has the following presets:

Available Actions

Build your own Mappings. Combine supported triggers with the following Wisepops-supported actions:

• Track Page

• Set Custom Properties

• Track Event

• Track Goal

Track Page

Let Wisepops know when the visitor goes to a new page. This allows Wisepops to display campaigns at page change.

Track Page is a Web action. The default Trigger is: type = "page"

This action does not have any fields.

Set Custom Properties

Define custom properties to let Wisepops target them in your scenarios.

Set Custom Properties is a Web action. The default Trigger is: type = "identify"

Click to show / hide fields

Track Event

Send a custom event to Wisepops. Keep in mind that events are counted as page views in your Wisepops’ monthly quota.

Track Event is a Web action. The default Trigger is: type = "track"

Click to show / hide fields

Track Goal

Track goals and revenue to know which campaigns are generating the most value.

Track Goal is a Web action. The default Trigger is: type = "track" and event = "Order Completed"

Click to show / hide fields