EPICA Destination

EPICA is the world’s first Prediction-as-a-Service platform. Powered by AI, EPICA captures, processes and analyses online data sources to accurately predict customer behavior. EPICA provides predictive analytics for growth marketers, using machine learning to automate audience insights and recommendations.

This destination is maintained by EPICA. For any issues with the destination, contact the Epica Support team.

Getting Started

1. From the Segment web app, click Catalog.
2. Search for “EPICA” in the Catalog, select it, and choose which of your sources to connect the destination to.
3. Enter the “API Key” into your Segment Settings UI which you can find from your EPICA Account settings.

Page

If you’re not familiar with the Segment Specs, take a look to understand what the Page method does. An example call would look like:

analytics.page()

Page calls will be sent to EPICA as a page.

Screen

If you’re not familiar with the Segment Specs, take a look to understand what the Screen method does. An example call would look like:

[[SEGAnalytics sharedAnalytics] screen:@"Home"];

Screen calls will be sent to EPICA as a screen.

Identify

If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: 'john.doe@example.com',
  firstName: 'Peter',
  lastName: 'Gibbons',
  phone: '888-8880'
});

Identify calls will be sent to EPICA as an identify event. Traits are optional but EPICA recommends the following:email,firstName,lastName andphone.

Track

If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. An example call would look like:

analytics.track('Clicked Login Button', {
  color: 'Red',
  size: 'Large'
})

Track calls will be sent to EPICA as a track event and can be seen populated in the Data Platform > Personas section of EPICA admin panel, which includes unified profiles across a single customer journey.

There are two types of Personas:

• Anonymous - events triggered by a visitor who only has an anonymousId
• Identified - events triggered by an identified user with a userId, email or phone

Engage

You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.