Friendbuy Destination

Destination Info

• Accepts Page, Identify, and Track calls
• In Device-mode, refer to it as FriendBuy in the Integrations object

Components

• Browser

Connection Modes

Device-mode	Cloud-mode
Web	Web
Mobile	Mobile
Server	Server

Friendbuy is a referral marketing and campaign optimization platform.

Getting Started

1. Log in to your Friendbuy account and go to Integration Code.
2. Copy the Site ID above the snippet box.
3. Log in to your Segment workspace, click Catalog and select the Destinations tab.
4. Search for “Friendbuy” and click it in the catalog, then click Configure.
5. Select the Segment data source you want to send to Friendbuy.
6. On the next page that appears, click the Site ID setting, and paste the Site ID you copied in step 2, and click Save.

This destination allows you to:

• Map your Page calls to enable Widget Management
• Map your Identify calls to enable Customer Tracking
• Map your Track calls to enable Order Tracking and Product Tracking

Page

To load specific widgets on different web pages, you can configure your settings to map your named Page call(s) to specific Friendbuy Widget(s). You can also configure a several optional advanced widget configurations such as auto delay and custom parameters.

Friendbuy has two Widgets you can map to your Page calls:

Site Wide Widgets

Friendbuy recommends you to load these widgets on all your web pages. To use these widgets, you can add them under the Side Wide Widgets setting.

Other widgets

All other widgets will fall under this category whereby you can map the name of a unique Segment .page() call to a widget ID.

Identify

When you call .identify(), Segment sends the following mapped traits:

Here is a sample JavaScript .identify() call with the all the standard traits:

analytics.identify('2', {
  firstName: 'Buzz'
  lastName: 'Lightyear',
  email: 'captain.lightyear@toystory.com',
});

Stripe and Chargebee Customer ID

If you integrate with Stripe or Chargebee and need send those IDs to Friendbuy, you can pass them as integration specific options:

analytics.identify('2', {
  firstName: 'Buzz'
  lastName: 'Lightyear',
  email: 'captain.lightyear@toystory.com',
}, {
  integrations: {
    FriendBuy: {
      stripeCustomerId: <email@stripe.com>,
      chargebeeCustomerId: <email@chargebee.com>
    }
  }
});

Track / Order Completed

This Destination accepts Order Completed events as described in the Segment ecommerce spec.

Friendbuy has a concept of Order Tracking and Product Tracking where the former describes how to send data about the top level order whereas the latter documents instructions on sending data about each of the product within that order.

When you send order details, Segment makes the following translation:

Then Segment iterates over each item in your properties.products and send the following mapping:

 integrations: {
   FriendBuy: {
     newCustomer: true,
   }
 }

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.