Example Journeys Use Cases
Engage Foundations requires a Business tier account and includes Unify.
See the available plans, or contact Support.
To help you get underway, you can reference these sample Journeys.
E-commerce use cases
Repeat purchase campaign
This journey focuses on converting one-time buyers into repeat purchasers by delivering communications in their preferred channels.
- Create the entry condition with the step name
One-Time Purchasers
.- All users who performed
Order Completed
exactly 1 time
- All users who performed
- Add a wait duration of 14 days
- Add a condition called
No New Transactions
- All users who performed
Order Completed
exactly 1 time
- All users who performed
- Add a multi-branch split
- Branch 1: Customers who have the trait
Most Frequent UTM Source
equalsEmail
- Send to destination: Email
- Branch 2: Customers who have the trait
Most Frequent UTM Source
equalsSMS
- Send to destination: SMS
- Branch 1: Customers who have the trait
Low recency purchase winback
This journey represents a campaign designed to drive returning purchases based on intent and lifetime value goals.
- Create the entry condition with the step name
Low recency purchasers
.- All users who have performed the Order Completed event zero times within the last 180 days.
- Add a True/false split.
- Split the audience around a computed trait of Customer Lifetime Value > 100.
- For the True branch, send the list of users to Email and Advertising destinations.
- For the False branch, send the list of users to an Email destination.
- Add a wait duration of 1 day to the True branch from step 2.
- Add a Wait for condition step to wait for a Page Viewed event at least 1 time and where utm_source is equal to the ad or email campaign, within 1 day.
- Send this list of users to an email destination, as they are more likely to accept a discount and complete the purchase.
B2B use cases
Trial to paid conversion
This journey creates an acquisition campaign designed to convert trial accounts to paid accounts with a unified owned and paid media strategy.
- Create the entry condition with the step name
Trial started
.- All users who performed Trial Started at least once and who performed Subscription Started exactly 0 times.
- Add a wait duration of 5 days.
- Add a True/false split.
- Split the audience around users who have performed Subscription Started
- For the True branch, send the list of users to Email and Support destinations.
- For the False branch, send the list of users to an Email destination, Support, and Advertising destinations.
Onboarding flow
This journey creates an onboarding flow designed to maintain new user engagement through the onboarding experience.
- Create the entry condition with the step name
Account created
. Set the condition to all users who performed Account Created at least 1 time. - Add a wait duration of 1 hour.
- Add a True/false split.
- Split the audience based on those who have performed Tutorial Completed.
- For the True branch, send the list of users to Email, Support, and In-App destinations.
- For the False branch, send the list of users to Email, Support, In-App, and Advertising destinations.
Media use cases
Paid subscription acquisition
This journey creates an acquisition campaign designed to convert trial subscriptions to paid subscriptions with a unified owned and paid media strategy.
- Create the entry condition with the step name
Free trial
. Set the condition to all users who performed Subscription Started at least 1 time, and where Subscription Plan Type is Free. - Add a wait duration of 1 hour.
- Send the list of users to an Email destination.
- Add a wait duration of 7 days.
- Add a True/false split.
- Split the audience based on those who have performed Subscription Started where Subscription Plan Type is paid.
- For the True branch, send to an email destination.
- For the False branch, send to both email and advertising destinations.
Re-engagement Campaign
This journey aims to bring back users with personalized messaging while conserving ad spend based on user preferences.
- Create the entry condition with the step name
Low Recency Engagement
. Set the condition to all users who performedPage Viewed
exactly 0 times within 60 days. - Add a True/false split.
- Split the audience based on those who have performed
Subscription Started
whereSubscription Plan Type
is paid - For the True branch, add a multi-branch split
- For users who have the Computed Trait
user_favorite_article-category
=Engineering
- Send to email and ads destinations
- For users who have the Computed Trait
user_favorite_article-category
=Marketing
- Send to email and ads destinations
- For users who have the Computed Trait
- For the False branch, send to an email destination only.
- Split the audience based on those who have performed
This page was last modified: 27 Sep 2022
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