Account & Data Deletion

Segment allows you to delete specific data relating to an individual end user, all data from associated with a source, or all data within your entire workspace.

Delete individual user data

To delete the data for an individual user from you workspace, follow the instructions on the User Deletion and Suppression page.

Delete data from a source

To delete the data for an entire source, email the Customer Success team (friends@segment.com) to create a support ticket. In your email to Customer Success, include the following information:

• Your workplace slug
• The source from which you’d like to delete data
• The time frame for the data you’d like to delete*

*Due to the way Segment stores data internally, source-level deletions can only be scoped to one day in granularity. Deletion requests for smaller time frames are not supported.

Delete your workspace data

Workspace admins can delete all of the data associated with a workspace, including customer data.

To delete all data from one workspace:

1. Sign in to the Segment app, select the workspace you’d like to delete, and click Settings.
2. On the General Settings page, click the Delete Workspace button.
3. Follow the prompts on the pop-up to delete your workspace.

To delete data from all workspaces in which you have workspace admin permissions:

1. Sign in to the Segment app.
2. Navigate to the User Settings page.
3. Click the Delete Account button, located at the bottom of the page.
4. On the popup, enter your password and select Yep, delete my account anyway! to delete your account.

After you delete your workspace or account, Segment removes all data associated with each workspace within 30 days in a process called a complete data purge. For a data purge status update, email the Customer Success team (friends@segment.com).

If you do not delete your workspace after you stop using Segment, your data remains in Segment’s internal servers until you submit a written deletion request.

What is a complete data purge?

A complete data purge is the way Segment removes all workspace and customer data from internal servers across all product areas. To trigger a complete data purge, either delete your workspace or raise a support ticket with the Customer Success team by emailing (friends@segment.com). In your email to Customer Success, include either the slug or the ID of the workspace that you’d like to delete. Deletions related to data purges will not be forwarded to your connected third-party destinations or raw data destinations.